Daily Active Users (DAU)

Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.

CPA Fraud

CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.

Click Farms

Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.

How to Calculate LTV for Mobile Games: 5-Step Guide

Did you know that about 76% of businesses consider Customer Lifetime Value (LTV) one of the most valuable metrics? Why? Because, based on the study, your current customers spend 67% more than new customers. I don’t think I really need to explain why LTV is the most important metric for a business that wants to […]