5 Must-Know Fintech Marketing Strategy Essentials

The necessity of a fintech marketing strategy, which is both sound and comprehensive, can not be overstated in the present-day fast-changing financial landscape. Especially for those companies that would like to take their place in the market. The global fintech industry, which will have grown from $66 billion in 2019 to a whopping $492 billion […]

SKAdNetwork (SKAN) – A Comprehensive Guide

SkAdNetwork

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

Accelerated Mobile Pages (AMP)

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.

Incentivized Advertising: Should Apps Use It as a Mobile Marketing Strategy?

Incentivized Advertising as a Mobile Marketing Strategy

If you’ve ever traded 30 seconds of attention for an extra life, discount or premium access, then you have experienced Incentivized Advertising first-hand. The concept is simple; Users voluntarily complete a task – usually watching a video or installing an app – in exchange for a reward. For product and growth teams, the strategic question […]

Mobile Ad Fraud

What is Mobile Ad Fraud?

What is Mobile Ad fraud? Mobile Ad Fraud occurs when scammers deceive advertisers by forging clicks, downloads, or views on ads displayed on mobile devices such as smartphones or tablets. It is kind of like if you suggest that you finished your homework, but in reality, you have just stolen somebody’s solutions. Advertisers suffer financial […]