How Financial Services Digital Marketing Can Transform Your Brand
Financial services digital marketing is reshaping how banks, fintechs, and lenders connect with today’s mobile-first consumers. With app downloads in the sector soaring and customer expectations higher than ever, traditional marketing tactics just don’t cut it anymore. This blog dives into how financial brands can drive real growth through smart digital strategies, from personalized app experiences to fraud-free user acquisition, and why platforms like Apptrove are becoming essential in the race to stay relevant.
New on Apptrove: VTA Disable and Organic Event Log Visibility
Small updates, big impact. With Apptrove’s latest release, you can now disable unwanted impression traffic using VTA Disable and view organic data directly in event logs. Together, these features give you cleaner attribution, faster visibility, and more control over your campaigns.
Reattribution Window
A reattribution window refers to a set period of time set during which a user re-installs an app.
User Acquisition
User acquisition is the process of driving new users or customers to be acquired for a mobile app business through marketing activity.
In-App Events
In-app events are user actions that occur after an app is installed, such as app opens, purchases, or level completions. Tracking these events helps businesses understand user behavior, optimize experiences, and drive engagement.
Apptrove Mobile Measurement Partner Gets a New Look
Data-driven decision-making isn’t a luxury anymore; it is at the core of what it means to be competitive in the mobile space. As we are staring down the barrel of the holiday season, our Mobile Measurement Partner has received a facelift – and it’s a dramatic upgrade. The new version of the Mobile Measurement Partner […]
Apptrove Interviews: Bhavesh Talreja On The Pivotal Roles of ML and AI in Mobile Advertising
Bhavesh Talreja, a technophile with more than a decade of experience in Information Technology and AdTech, is the founder, promoter, and CEO of Globale Media. In an exclusive conversation, Bhavesh discussed the changing face of the advertising business and the important role of ML and AI in mobile advertising. He stressed how Globale Media has […]
Apptrove Onboards Glance Digital Experience As An Integration Partner
Apptrove has officially onboarded Glance Digital Experience as an integration partner, strengthening the platform’s growing partner ecosystem. This partnership enables seamless attribution data exchange between Glance’s lockscreen content experience and Apptrove’s MMP dashboard, helping brands uncover deeper insights, improve campaign optimization, and drive measurable performance across mobile user journeys.
Exploring the Dynamics of Businesses in Mobile Marketing and Programmatic Media
Mobavenue, founded in 2017, has grown from a digital marketing services startup into a full-stack AdTech company supporting app developers, gaming studios, BFSI, and commerce brands. Led by CEO Ishank Joshi, the company focuses on data-driven growth, advanced machine learning models, and customer-first execution. Their mission is to help brands scale efficiently through programmatic expertise, intelligent targeting, and personalized user engagement across the full marketing funnel.
Mobile Malware
Mobile malware refers to a type of harmful software designed to gain access to mobile devices via ads or apps aimed at stealing sensitive data, misusing device functions, holding a device ransom, and even generating fake traffic.