User Acquisition
User acquisition is the process of driving new users or customers to be acquired for a mobile app business through marketing activity.
In-App Events
In-app events are user actions that occur after an app is installed, such as app opens, purchases, or level completions. Tracking these events helps businesses understand user behavior, optimize experiences, and drive engagement.
Apptrove Mobile Measurement Partner Gets a New Look
Data-driven decision-making isn’t a luxury anymore; it is at the core of what it means to be competitive in the mobile space. As we are staring down the barrel of the holiday season, our Mobile Measurement Partner has received a facelift – and it’s a dramatic upgrade. The new version of the Mobile Measurement Partner […]
Mobile Malware
Mobile malware refers to a type of harmful software designed to gain access to mobile devices via ads or apps aimed at stealing sensitive data, misusing device functions, holding a device ransom, and even generating fake traffic.
Mobile Fraud Detection
Mobile fraud detection involves a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.
Emulated Devices
A device emulator is a programme or hardware that allows a computer system to emulate the behaviour of another device. An emulator allows one computer system (referred to as “the host”) to mimic the functionality of another (referred to as “the guest”).
Click-to-Install Time (CTIT)
Click to Install time (CTIT) is the time between clicking on the online advertising and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time from the click time. It is generally measured in seconds.
Active User
Active users refer to the number of unique users who engage with an app or a website during a predefined period of time and is a metric designed to measure growth, churn, and product stickiness.