In-App Purchase (IAP)
In-app purchases boost revenue by unlocking premium features and subscriptions. Learn their types, benefits, and how to optimize them.
Media Mix Modeling (MMM)
Media Mix Modeling is a data-driven, privacy-safe approach that helps marketers understand channel impact, optimize budgets, and forecast ROI.
Retail Media Networks
Retail Media Networks use first-party data and in-app ads to boost mobile marketing performance and ROI.
IDFA (Identifier for Advertisers)
Explore how IDFA remains a key tool for mobile marketers adapting to privacy-first attribution in the post-ATT era.
AVOD (Advertising-Based Video on Demand)
In today’s mobile-first streaming era, your content consumption and monetization strategies are evolving rapidly. One model that’s quickly becoming hard to ignore for you is AVOD (Advertising-Based Video on Demand), which gives your users free access to video content while generating revenue through ads. If you are a mobile marketer, an app developer, a growth […]
Attribution Window
An attribution window is the time between an ad interaction and a conversion, helping marketers track what drives real results.
Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android
Learn how creative optimization drives more mobile app installs on iOS and Android. Cut CPI, avoid ad fatigue, and scale UA with data-driven strategies.
OEM Advertising and Preload Campaigns: Your Power Move for Scalable App Growth
Preload your app on new devices for higher installs and better retention, reach users before they download.
CTV Isn’t the Future, It’s the Now of App Marketing
Want to grow your app? See how CTV lets you reach the right people, track results, and get more installs, all in one place. Let’s get started!
Mastering View Through Attribution (VTA): The Smart Marketer’s Guide to Mobile Growth
Click data isn’t enough. This VTA guide shows how smart marketers track unseen influence, delayed installs, and real impact, without sacrificing privacy.