How to Create or Track URLs the Right Way, From First Click to Final Conversion
URL tracking isn’t about parameters; it’s about people, offering clarity and a deeper understanding of user behavior through intentional, consistent links.
7 Proven Strategies to Master Holiday Marketing This Season
The holiday season is a prime chance to spark emotion, boost performance, and turn shoppers into loyal customers with seven proven marketing strategies.
The End of Google Privacy Sandbox — The Future of Private Web
The fall of Google Privacy Sandbox signals the dawn of a privacy-first, consent-driven digital marketing era.
Omnichannel Marketing: Stitching Together Mobile Journeys Across App, Web, CTV & In-Store
Omnichannel marketing connects app, web, CTV, and in-store for seamless customer experiences and growth.
Probabilistic Modeling
In the current data-driven environment, uncertainty is inevitable. Whether forecasting consumer behavior, studying user journeys, or managing ad campaigns, you are continuously working with incomplete, noisy or uncertain data. Probabilistic Modeling provides a strong conceptual framework to work with uncertainty. Instead of just telling you “yes” or “no”, the probabilistic modeling approach gives you probabilities, […]
The Definitive Guide to Dynamic Creative Optimization (DCO): Why Segmentation Makes Ad Creative Smarter
Discover how Dynamic Creative Optimization uses smart segmentation and real-time personalization to make your ads more engaging and effective.
Cross Device
Cross Device links user behavior across devices to help marketers track, attribute, and personalize the user journey.
Expert at Segmentation: Intelligent Customer Find Growth Techniques
Learn how to use segmentation to create personalized, data-driven strategies that increase engagement, reduce churn, and drive sustainable growth.
Universal Links
Universal Links go beyond deep linking; they’re key to better user experience, retention, and app growth in mobile marketing.
Brand Safety
Brand safety ensures ads appear in the right context, safeguarding reputation, ad spend, and consumer trust. Learn key strategies and technologies.