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Retention Marketing 101

Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP

For businesses today, a competitive business environment means that customer retention is critical for sustainable growth in business. It turns out that, on average, customer retention across all industries is approximately 75.5%. This is significant when you consider that a 5% increase in customer retention leads to an increase in

CTR

How to Tailor Your Content for Maximum Click Through Rate (CTR)

Online advertising has been growing and enhancing every day. The acronym CTR stands for click through rate which is one of the most important metrics of online marketing. Click Through Rate is the measure of the number of clicks an ad receives to the number of times the ad is

Guide to Choose Right Attribution Platform

The Quintessential Guide To Choosing the Right Attribution Platform

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget! Only

Is AMP Still Relevant for Mobile Marketing?

Is AMP Still Relevant for Your Mobile Marketing Business?

What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows down a website. According to Google, AMP pages shown on

Strategies for App Store Optimization to Boost Your Installs

Strategies for App Store Optimization to Boost Your Installs

App Store Optimization strategies are essential in today’s crowded marketplace, where over 2.6 million Android apps sit in Google Play and more than 2 million iOS apps compete in Apple’s App Store. With such massive numbers, app store search engine optimization has become extremely important for visibility and growth. These

Actionable Tips on Customer Lifetime Value

8 Actionable Tips on Customer Lifetime Value

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a lot. But considering the competitive business world, acquiring new customers

Mobile App Deep Linking

Mobile App Deep Linking: It’s Not as Difficult as You Think

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking, what are deep links? So let’s keep it simple and clear, deep links are the URL