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Benefits Of Utilising Mobile Marketing Properly For Business
Have a look into spectacular ways Mobile Marketing can grow your business. For those who are looking into how they can grow their business using mobile marketing it’s important to have a robust mobile marketing strategy and a tool like Apptrove for analytics, let this article help you understand. 1.

View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the

Decoding the Stages of Mobile App Marketing Funnel
Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things in the mobile app marketing funnel to be taken care of for a successful establishment of a

A Guide on In-App Ads for Publishers
In-App Ads has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As of 2021, global spending on mobile advertising has crossed over

The Casual Way to Stay Connected: Email Marketing for Mobile Apps
Unlock user engagement and growth for your app with smart, personalized email marketing.
Tracking App Downloads Initiated on the Mobile Web Is This Easy! Read to find out more
With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not only spending more time on their phones but are also

5 Best Practices To Make Your App Name Work In 2024
According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it

SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy
Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same,


