Trove Insights

Return on Experience (ROX) helps mobile apps grow by measuring how users feel, using in-app feedback to turn experience quality into long-term value.

Have you ever noticed your campaign dashboards and thought that everything looks fantastic in one of them and disappointing in another? You’re not alone. Over 82% of app marketers say they don’t fully trust their performance data, and the root cause is often a misunderstanding of MEPs and MMPs. Mobile

Playable ads are reshaping how apps collect user insights—before install—for smarter product decisions and higher retention.

In-app feedback delivers real-time user insights that help improve app experience, enhance retention, and build user loyalty.

The mobile app ecosystem in 2025 is more competitive than ever before. User expectations have changed, private policies on platforms have become stricter, and user acquisition costs continue to increase. Approximately $127 billion to $155 billion in consumer spending on apps and an increase in app installs in developing countries

Black Friday 2025 is mobile-first. Shoppers expect fast, personalized experiences, and brands must deliver seamless journeys to drive engagement.

Suppose a customer comes to your online store, goes through your catalog, puts a couple of items in the cart, and goes away. Sound familiar? That is the fact of the matter for most e-commerce companies: it is hard to gain traffic, and it is even harder to maintain the

Imagine this, you have spent months developing your mobile application, you have successfully released it with a big bang, you have made thousands of downloads… then nothing. The hype dies off, the usage declines and before you know, your app is lying idle in the phones of several users. It