How is Click Injection Affecting Your App & Why You Should be Worried About it?
With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their ad budget from fraudsters. We have some good news! Apptrove’s fraud detection suite can catch […]
Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns
In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent of inflating costs or skewing campaign performance metrics. For app marketers and advertisers relying on […]
How to Re-Engage Inactive App Users Without Losing Them for Good?
The competition between apps today is fierce and it falls upon the app owner’s ability to re-engage inactive app users to determines which apps survive. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. This is where mobile measurement partners like Apptrove […]
How Effective Is In-game Advertising As Marketing Strategy?
It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are realistic, impactful and immersive. There has been an ongoing mutation of gaming devices, now videogames […]
Everything You Should Know About Mobile Affiliate Marketing In 10 Minutes
Over the last few years, the number of smartphone users has increased rapidly from 2.5 billion users in 2016 to expected 3.8B users in 2021. The crazy rise of mobile users definitely opens chances in the field of affiliate marketing! Not only the UI & UX of websites and apps have to be adapted for mobile. The way to […]
Measuring K-Factor: How to boost K-Factor for your Mobile App
Mobile App Publishers are always looking for ways to understand how they can improve their user base and how impactful their app is in the market. One way to do this is by mobile app attribution of your marketing strategies. The other approachable way is to measure the k-factor for the mobile app. K-factor measurement […]
The Imperative of Competitive Analysis
Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers and entrepreneurs must conduct rigorous competitive analysis to thrive in the dynamic realm of mobile […]
Incentivized Advertising: Should Apps Use It as a Mobile Marketing Strategy?
If you’ve ever traded 30 seconds of attention for an extra life, discount or premium access, then you have experienced Incentivized Advertising first-hand. The concept is simple; Users voluntarily complete a task – usually watching a video or installing an app – in exchange for a reward. For product and growth teams, the strategic question […]
A Critical Review: Adverse Effect of SkAdNetwork
There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. This breakthrough architecture not only promotes openness and trust between users and advertisers but also […]
CTV Incrementality: The Smarter Way to Mobile Growth
With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for its ability to revolutionize the way advertisers measure the effectiveness of their campaigns: CTV Incrementality. […]