Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics to track for performance gives businesses a comprehensive idea about user behavior, preferences, and overall app performance. Using advanced app tracking analytics further helps businesses monitor user interactions, campaign performance, and in-app events to make smarter data-driven decisions while identifying the most important metrics for mobile apps that drive growth. This […]
Predictive Analytics: What It Is and Why It Matters?
Using data, statistical analysis, statistics, and machine learning approaches such as regression analysis, decision trees, neural networks, and deep learning, predictive analytics determines the likelihood of future outcomes based on historical big data. The objective is to provide the most accurate prediction of what will happen in the future in addition to understanding what has […]
ASO Implementation for UA Managers
For app marketers to stay competitive, (app store optimization) ASO implementation is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s […]
7 Proven Mobile App Marketing Hacks to Improve Customer Engagement
You finally developed your app. The time has come to launch your app on Google Play and the App Store, followed with some mobile app marketing. For every development team, this is the most thrilling time after spending hundreds of hours developing your app. But what’s next is often stressful. About 90% of mobile apps […]
How Super-Apps are Transforming Mobile Marketing
In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are some of the most well-known super apps examples, demonstrating how a single platform can combine messaging, payments, shopping, and other digital services. It is worth noting that, while the use of […]
Mobile Marketing Platforms: Why Analytics Data Doesn’t Match App Store Installs
Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms, let me first assure you that this dissimilarity is completely normal. However, marketers need accurate data to inform their decisions, so it falls upon them to address this […]
Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP
For businesses today, a competitive business environment means that customer retention is critical for sustainable growth in business. It turns out that, on average, customer retention across all industries is approximately 75.5%. This is significant when you consider that a 5% increase in customer retention leads to an increase in profits between 25% and 95%! […]
How to Tailor Your Content for Maximum Click Through Rate (CTR)
Online advertising has been growing and enhancing every day. The acronym CTR stands for click through rate which is one of the most important metrics of online marketing. Click Through Rate is the measure of the number of clicks an ad receives to the number of times the ad is displayed (impressions). For calculating click […]
The Quintessential Guide To Choosing the Right Attribution Platform
With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget! Only 18% of marketers say they […]
Is AMP Still Relevant for Your Mobile Marketing Business?
Is AMP worth it for mobile marketing? Discover its impact on speed, SEO, and engagement to see if it still fits your strategy. Read the blog to learn more!