ROX Meaning Explained: Everything You Need to Know about Return on Experience
To evaluate how well a business performs with respect to KPI’s (key performance indicators), you should monitor the key metrics i.e. Customer Experience (CX), Customer Acquisition Cost (CAC), Lifetime Value (LTV) and Churn rate, among others, is one method of evaluating cross-channel marketing campaigns along with its impact on business performance and overall KPI’s. Furthermore, there […]
What is Deep Linking? 8 Best Practices to Improve Your Mobile Tracking
Mobile apps have become a mainstream, trusted medium for delivering content and services. Grand View Research states that the global app market will cross $567 billion by 2030. Despite this growth, 25% of users engage with an app only once before abandoning it. This can lead to significant revenue loss, impacting overall profitability. One of […]
Mid Roll Ads: What Are They and How to Nail Them to Perfection
Explore mid roll ads, what are they, and how they function to help you boost your app marketing efforts. Read on to uncover an untapped of mobile advertising!
Map a Successful App User Journey in 7 Easy Steps
Learn how to map and optimize the app user journey to boost engagement, retention, and revenue. Discover smart steps to enhance user experience effectively.
Mobile Advertising Guide 2026: The What, Why, and How
Marketers are forever looking to leverage the lucrative opportunities in the ever-expanding mobile industry. The mobile ad spending is expected to surpass $235.7 billion by 2026 growing at a CAGR of 12% (between 2022 and 2026). However, the unprecedented growth and intense competition make it tough for marketers to navigate the ins and outs of […]
In-App Advertising: How to Go About It and Track It the Right Way
With 82% of mobile ad impressions coming from them, in-app advertising is one of the fastest and most effective mobile advertising tactics for mobile applications and performance marketers. It serves as a powerful tool for app user acquisition and improved user engagement across sessions. And why not? In-app advertising lets you capture users with laser […]
Mobile App Analytics Metrics: The Complete Guide to Metrics, Tools & Best Practices
With 8.93M mobile apps hustling for user attention, it’s getting tougher for mobile app owners and marketers to improve user retention and stay competitive. Naturally, this means app owners must focus on mobile app performance, user engagement, and measurable user engagement metrics to build an exceptional app experience that stands out. Effective mobile analytics metrics […]
How to Increase App Downloads? 6 Underrated Tips That Work Today!
As a mobile marketer, there is no bigger accomplishment than seeing your app getting downloaded thousands or millions of times. But no app achieved that feat overnight. Several challenges threaten the mobile app marketing landscape currently, but none as prominent as high user abandonment rates, data privacy concerns, and ad fatigue. According to research published […]
What Is Cohort Analysis?: Definition, Types, and 6 Best Practices
The mobile ad spending share in the total spend on digital advertising is expected to reach 68% by 2027. For mobile app marketers, marketing attribution is essential in understanding the most essential factors driving the performance of their mobile app. A proven way to reduce the attribution process’s complexity is to strategically create and base […]
IDFA (Identifier for Advertisers) dead or not? What are the changes in IOS 14.5?
With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The company successfully safeguarded their customers while giving an impactful space for marketers to work inside. […]