View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
Mobile phone usage has increased the way brands use online marketing. As consumers expect personalized and seamless interactions, consumer behaviour is changing with those expectations as well. According to Statista, there will be over 7.79 billion mobile users by 2027, which shows how important the mobile device is to the digital economy. Because the number […]
Decoding the Stages of Mobile App Marketing Funnel
Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things in the mobile app marketing funnel to be taken care of for a successful establishment of a brand. Mobile app marketing has come […]
A Guide on In-App Ads for Publishers
In-App Ads has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As of 2021, global spending on mobile advertising has crossed over 340 billion US dollars, which […]
The Casual Way to Stay Connected: Email Marketing for Mobile Apps
Unlock user engagement and growth for your app with smart, personalized email marketing.
Tracking App Downloads Initiated on the Mobile Web Is This Easy! Read to find out more
With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not only spending more time on their phones but are also exploring new products and services. […]
5 Best Practices To Make Your App Name Work In 2024
According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it is crucial to pick a […]
SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy
Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same, this guide will help you […]
What are Data Clean Rooms and why do you need them?
Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, the advertising attribution challenge has elevated. Marketers are facing inaccuracies in measuring their return on […]
12 Retention Marketing Strategies On A Budget [With Examples]
Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation for itself for being the go-to destination for every shopper. How did this happen? This […]
OTT Marketing – A Comprehensive Guide to Successful OTT Ads
As streaming services have continued to increase in popularity in the entertainment space, OTT platforms specifically have become part of consumers’ daily routines by providing a variety of on-demand content. This change in consumer viewing habits has significantly changed the face of entertainment and caused a shift in advertising momentum. In fact, global spend for […]