How Does Universal Link And App Link Help You Boost ROI?
Technical and marketing teams are much of the time confounded by the idea of Apple Universal Links and Android App Links and how they connect with deep linking. So what are Universal Links and App Links? Basically, Universal Links and App Links are comparative systems (one for iOS, one for Android) that can be applied […]
8 Essentials to Stand Out with a Mobile Content Marketing Strategy
It’s no secret that mobile devices have taken over dominance in the domain of web searches. The majority of people use mobile devices such as smartphones or tablets to get things done online. To be exact, Statista reports that in 2018. 52.2% of all website traffic worldwide was generated through mobile phones. People use them to search for […]
Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution
As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, for example clicking an ad or making a purchase. However, beginners to mobile app attribution […]
A Guide to Mobile Ad Fraud
Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile advertising ecosystem. As these technologies evolve, cybercriminals will be able to produce increasingly convincing fraudulent […]
The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers
With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front page of the internet,” is […]
8 Advantages and Disadvantages of M-Commerce: The Mobile Shopping Revolution
Discover 8 key advantages and disadvantages of mobile commerce and how it directly impacts business growth, user experience, and modern marketing strategies.
Complete Introduction to iOS App Attribution
Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting started, this blog article will […]
How to Calculate LTV for Mobile Games: 5-Step Guide
Did you know that about 76% of businesses consider Customer Lifetime Value (LTV) one of the most valuable metrics? Why? Because, based on the study, your current customers spend 67% more than new customers. I don’t think I really need to explain why LTV is the most important metric for a business that wants to […]
Beyond Clicks: Mobile Marketing Measurement Hacks For 2026
Marketing measurement, though the lifeblood of mobile marketing success, is often overlooked by mobile marketers. While a lot of time and money are invested in creating a mobile marketing strategy that converts, an underwhelmingly lesser effort is directed towards understanding the ‘why’ of conversions or lack thereof. In fact, studies suggest that nearly 60% of […]
iOS A/B Testing Best Practices For iOS 14.5
One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when they first introduced Apple’s iOS 14, and in a span of just 8 to 9 […]