ASO Implementation for UA Managers
For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and
7 Proven Mobile App Marketing Hacks to Improve Customer Engagement
Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this
How Super-Apps are Transforming Mobile Marketing?
What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba,
Data Never Matches: Addressing The Discrepancies between Mobile Marketing Platforms and App Stores
Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile
Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP
Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and
How to Tailor Your Content for Maximum Click Through Rate
Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics
The Quintessential Guide To Choosing the Right Attribution Platform
With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if
CTV, OTT Trends And Their Application
There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are
Is AMP Still Relevant for Your Mobile Marketing Business?
What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have
Finance Apps in APAC need An Effective Attribution Tracking Solution, Here’s Why.
With people being dependent on their phones for the smallest of the utilities, the demand for finance apps in the APAC region, in addition to