What are WhatsApp Deep Links (And Why Should You Care)?
More than three billion people use WhatsApp every day. In most markets, it isn’t just another messaging app sitting alongside ten others. It’s the default. It is the messaging app people open without thinking, the app they use to ask questions, compare options, and make decisions before they ever call anyone or visit a store. […]
Alternative App Stores: A Marketer’s Guide to Distribution Beyond Google Play and the App Store
In 2026, on July 22, Google initiated the process of permitting third-party US Android app stores access to the Play Store’s application catalog in response to the legal decision of the Epic v. Google case. Along with the implementation of the EU’s Digital Markets Act and the launch of the Mobile Software Competitive Act in […]
Word of Mouth Marketing: How to Build It Into App Growth
Word of mouth advertising is an unpaid promotion that comes from a friend’s word, a user’s review, or a user’s shared link, not something that a business spends money to advertise. This is effective because people tend to have more trust in what they hear from fellow consumers than what they get from brands; many […]
App Types 101: Native, Hybrid, PWA & Everything Else
Selecting the appropriate app types determines subsequent steps: the cost of development, the time to market, and, most importantly for growth teams, the precise measurement of post-install events. As stated in 42matters‘ data from 2026, Google Play hosts 2.4 million apps and adds more than 2,400 applications daily. This app catalog can be classified into […]
Virtual Augmented Reality: What It Is, How It Works, Applications & Future
A few years ago, the idea of being able to purchase furniture without stepping into a shop or train staff without investing in expensive technologies would have seemed far-fetched. Today, augmented reality (AR) and virtual reality (VR) make it possible. The technologies have already gone beyond gaming and made it possible for brands to enhance […]
Marketing Apps in Asia: How to Win the World’s Fastest-Growing Mobile Market
When we talk about marketing apps in Asia, the Asia-Pacific region already accounts for about a third of worldwide mobile app revenue, whereas the application downloads of this part of the world are projected to signify around 70% of global downloads by 2030, led by China, India, and Indonesia. Therefore, if you’re promoting mobile apps […]
How to Use the Meta Threads App for Marketing Success
The Meta Threads app has now reached over 500 million monthly active users, establishing itself as one of the most rapidly growing conversation-oriented applications through which companies can communicate with their target audience. If you’re interested in how to properly use the Meta Threads app for marketing purposes, to put it simply, just create a […]
Data Discrepancies: Why Your App Numbers Don’t Match Up
Open two dashboards for the same campaign. Look at the install numbers. Analyze the install volumes. The figures would always be different. This is not a mistake. This is one of the fundamental characteristics of mobile marketing. Industry statistics state that the gap between the platforms is normally between 10-15%. However, once the figure reaches […]
Location-Based Marketing: Reaching Customers at the Right Place and Time
Have you heard that more than 80% of consumers are more inclined to do business with a brand that can provide customised experiences and one of the most compelling forces that lead to this trend is the use of location-based personalisation? Research indicates that location-based campaigns have the potential to increase the levels of engagement […]
Branded URL Explained: The Proven Way to Build Trust and Increase Clicks
A branded URL does more than shorten links. It builds trust, strengthens brand recognition, and improves click-through rates across every marketing channel. Learn how branded URLs work, their benefits, best practices, and how they enhance attribution and deep linking for better campaign performance.