What is a Dynamic Link? How They Affect the Current User Journey of Apps in the World of Deep Linking
Introduction Why do people search for apps? There is no longer one linear path from discovery to install for users. In today’s world, the journey for a user can begin via a social media post or a comparison article, then email them reminders, and finally convert them on another device as much as a couple […]
Attribution Measurement After the Click: How It Will Continue To Change Because Of Increasing Regulations Regarding User Privacy
Attribution measurement goes beyond clicks. Privacy-first marketing relies on aggregated signals, modeled insights, and unified measurement to understand real performance.
ROI Campaigns: 6 DSP Capabilities for India & SEA App Growth
The biggest challenge for app owners and growth teams in 2023 is no longer acquiring users. It is proving that they can acquire users who generate value to an app’s business model. This pressure has transformed the ROI campaign from an optional tactic into a survival requirement for sustainable growth. As of the end of […]
The Definition of Concentrated Marketing Strategy in the Feedback-First Era
A concentrated marketing strategy helps apps focus on high-value users by using in-app feedback to drive relevance, retention, and sustainable growth.
Launching an App in 6 Strategic Steps: From Application Launch to Retention
When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their initial download numbers may be […]
ARPU vs ARPPU: Which Metric Tells You the Real Story Behind Your App Revenue?
Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you confidence. This is exactly where […]
What Is Return on Experience (ROX) and How In-App Feedback Redefines App Growth
Return on Experience (ROX) helps mobile apps grow by measuring how users feel, using in-app feedback to turn experience quality into long-term value.
MEPs and MMPs: What’s the Difference Every App Marketer Needs to Know
Have you ever noticed your campaign dashboards and thought that everything looks fantastic in one of them and disappointing in another? You’re not alone. Over 82% of app marketers say they don’t fully trust their performance data, and the root cause is often a misunderstanding of MEPs and MMPs. Mobile Engagement Platforms and Mobile Measurement […]
What Playable Ads Are and How They’re Changing the Way Users Provide In-App Feedback
Playable ads are reshaping how apps collect user insights—before install—for smarter product decisions and higher retention.
In-App Feedback: The Best Way to Improve the Experience of Your App
In-app feedback delivers real-time user insights that help improve app experience, enhance retention, and build user loyalty.