Personally Identifiable Information Examples: Types, Digital PII and Global Privacy Rules
Personally identifiable information (PII) is information that can identify a person, either on its own or when combined with other information that can be linked to them. A name, phone number, email address, and government ID are obvious examples. But PII can also include information that looks purely technical, such as an IP address, advertising […]
How to Benchmark and Boost App Opt-In Rates
App opt-in rates tell you how many users agreed to a permission request in a mobile application. That’s useful. But it doesn’t tell you why they agreed, whether they’ll ever engage with what they consented to, or whether that consent contributes anything meaningful to your growth metrics. Those questions matter considerably more than the percentage […]
QR Code Tracking: How It Works, Why It Matters, and How to Get It Right
The QR code has been forced to move from the restaurant menu to the self-checkout stand. There are more than 102 million people in the US alone who will be scanning a QR code this year, and the global QR Code industry has reached a value of more than $13 billion. It doesn’t have to […]
Metaverse App: What It Is, How It Works, and How to Build One
Metaverse apps are any application that allows users to enter a persistent, shared 3D space rather than touch a flat screen. Instead of menus and buttons, this type of experience provides a world you can move through, build, and interact with—with others in real time. Product and growth teams are focused on the mobile segment, […]
What are WhatsApp Deep Links (And Why Should You Care)?
More than three billion people use WhatsApp every day. In most markets, it isn’t just another messaging app sitting alongside ten others. It’s the default. It is the messaging app people open without thinking, the app they use to ask questions, compare options, and make decisions before they ever call anyone or visit a store. […]
Alternative App Stores: A Marketer’s Guide to Distribution Beyond Google Play and the App Store
In 2026, on July 22, Google initiated the process of permitting third-party US Android app stores access to the Play Store’s application catalog in response to the legal decision of the Epic v. Google case. Along with the implementation of the EU’s Digital Markets Act and the launch of the Mobile Software Competitive Act in […]
Word of Mouth Marketing: How to Build It Into App Growth
Word of mouth advertising is an unpaid promotion that comes from a friend’s word, a user’s review, or a user’s shared link, not something that a business spends money to advertise. This is effective because people tend to have more trust in what they hear from fellow consumers than what they get from brands; many […]
App Types 101: Native, Hybrid, PWA & Everything Else
Selecting the appropriate app types determines subsequent steps: the cost of development, the time to market, and, most importantly for growth teams, the precise measurement of post-install events. As stated in 42matters‘ data from 2026, Google Play hosts 2.4 million apps and adds more than 2,400 applications daily. This app catalog can be classified into […]
Virtual Augmented Reality: What It Is, How It Works, Applications & Future
A few years ago, the idea of being able to purchase furniture without stepping into a shop or train staff without investing in expensive technologies would have seemed far-fetched. Today, augmented reality (AR) and virtual reality (VR) make it possible. The technologies have already gone beyond gaming and made it possible for brands to enhance […]
Marketing Apps in Asia: How to Win the World’s Fastest-Growing Mobile Market
When we talk about marketing apps in Asia, the Asia-Pacific region already accounts for about a third of worldwide mobile app revenue, whereas the application downloads of this part of the world are projected to signify around 70% of global downloads by 2030, led by China, India, and Indonesia. Therefore, if you’re promoting mobile apps […]