IDFA dead or not? What are the changes in IOS 14.5?

With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is

Analyzing Mobile App Metrics for Better Decision-Making

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience

Predictive Analytics: What It Is and Why It Matters?

Using data, statistical algorithms, and machine learning approaches, predictive analytics determines the likelihood of future outcomes based on historical data. The objective is to provide

ASO Implementation for UA Managers

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and

7 Proven Mobile App Marketing Hacks to Improve Customer Engagement

Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this

How Super-Apps are Transforming Mobile Marketing?

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba,

Data Never Matches: Addressing The Discrepancies  between Mobile Marketing Platforms and App Stores

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile

Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP

Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and

How to Tailor Your Content for Maximum Click Through Rate

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics

The Quintessential Guide To Choosing the Right Attribution Platform

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if