Why Marketing Attribution Is the Backbone of Profitable App Growth
As mobile applications continue to change rapidly, knowing what aspects of your marketing efforts lead directly to growth is more than just helpful; it is essential. As such, only 52% of Senior Marketing Executives feel they are able to show the value of their marketing initiatives through measurement and recognition of their contribution to business […]
What is a Dynamic Link? How They Affect the Current User Journey of Apps in the World of Deep Linking
Introduction Why do people search for apps? There is no longer one linear path from discovery to install for users. In today’s world, the journey for a user can begin via a social media post or a comparison article, followed by email reminders, and finally convert on another device days later. With installations taking longer […]
Attribution Measurement After the Click: How It Will Continue To Change Because Of Increasing Regulations Regarding User Privacy
Learn how attribution measurement is evolving beyond clicks as privacy regulations grow. Discover privacy-first models, SKAN, incrementality, and measurement.
ROI Campaigns: 6 DSP Capabilities for India & SEA App Growth
The biggest challenge for app owners and growth teams in 2023 is no longer acquiring users. It is proving that they can acquire users who generate value to an app’s business model. This pressure has transformed the ROI campaign from an optional tactic into a survival requirement for sustainable growth. As of the end of […]
The Definition of Concentrated Marketing Strategy in the Feedback-First Era
Learn how a concentrated marketing strategy drives mobile app growth using in-app feedback, personalization, and retention-focused decision making at scale.
Launching an App in 6 Strategic Steps: From Application Launch to Retention
When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their initial download numbers may be […]
ARPU vs ARPPU: Which Metric Tells You the Real Story Behind Your App Revenue?
Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you confidence. This is exactly where […]
What Is Return on Experience (ROX) and How In-App Feedback Redefines App Growth
Learn what Return on Experience (ROX) is and how in-app feedback helps mobile apps measure user sentiment, reduce churn, and drive long-term growth at scale.
MEPs and MMPs: What’s the Difference Every App Marketer Needs to Know
Have you ever noticed your campaign dashboards and thought that everything looks fantastic in one of them and disappointing in another? You’re not alone. Over 82% of app marketers say they don’t fully trust their performance data, and the root cause is often a misunderstanding of MEPs and MMPs. Mobile Engagement Platforms and Mobile Measurement […]
What Playable Ads Are and How They’re Changing the Way Users Provide In-App Feedback
Discover how playable ads boost engagement, deliver actionable user feedback pre-install, and optimize onboarding for stronger retention and overall app success