Mobile Game Marketing: If Everyone’s Playing, Why Isn’t Everyone Winning?
Master mobile game marketing with funnel fixes, deep linking, and audience data that helps your team scale installs and retain engaged, paying users longer.
Apptrove x vivo: A New Way to See Your Campaigns More Clearly
In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued. At Apptrove, we’re changing that. We are excited to announce our latest integration with […]
How Direct Response Marketing Can 10x Your Mobile App Conversions
Mobile app marketers are faced with this harsh reality: 77% of users drop an app during the first three days of installing it on their mobile devices. With the rising costs of acquiring users, especially with 60% year-over-year increase, every marketing dollar will need to have an immediate and measurable result. Within the advertising realm, […]
Location Based Games: The Goldmine of the Mobile Marketer 2025
Marketers have always found rich soil in the field of gaming. However, the way marketers connect with audiences is being reshaped by location-based services and location analytics through immersive, real-world gameplay. In fact, nearly 90% of marketers report positive results from location-based marketing, showing measurable gains in foot traffic analysis, ROI, and customer engagement as […]
7 Powerful Moves for Diversification Marketing to Scale Your App Beyond One Channel
Diversification marketing helps brands reduce risk, unlock new growth channels, and reach wider audiences with smarter strategies built for long-term scale.
How to Develop an App That Succeeds: 8 Brutal Truths That Make or Break Your Build
If you have ever searched “how to develop an app,” you already have had almost every result tell you to write some code, find a dev team, test, launch, and wait for the magic to happen. What they won’t tell you is that app development has little to do with code and everything to do […]
10 Ways to Make UX Apps Better for Real Users
You’ve created an outstanding app. It is designed to solve a challenge. You have features that other companies don’t offer customers. A good one might have a special interface. The key thing is, if users don’t find your design enjoyable, then all else means nothing. According to Forrester, a well-designed UX can increase conversion rates […]
15 Different Types of Games Every App Marketer Should Know in 2026
Offering any game on your mobile device now is profitable and knowing the types of mobile games is important for success in app marketing. With mobile game revenue projected to reach $160 billion by 2026, it’s clear that choosing the right game category makes a difference in your advertising strategy. Since this space is complex, […]
App Marketing: What the Top 5% of Apps Do Differently
App marketing is where growth meets intention. Discover how leading apps design acquisition and retention strategies to win in hyper-saturated app stores.
Maximizing Your Marketing: The Ultimate Guide to CTV Advertising Platforms
Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that streaming services are becoming more widely used and viewers are canceling cable TV. The platform offers advertising space that enables online advertising to connect to internet-ready TVs and streaming devices […]