Deferred Deep Linking
Deferred deep linking specifically caters to users who have not downloaded the app, yet. When you click a deferred deep link, it first checks if the app has already been installed on your phone. If not, it sends you directly to the app store to download it. Once you complete downloading the app and open it, this is when the link directs you straight to the content you were actually looking for.
Deep Links
Deep linking is a technique that sends users directly to specific content or pages within an app, bypassing the homepage for a more seamless and efficient experience.
Daily Active Users (DAU)
Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.
Click-to-Install Time (CTIT)
Click to Install time (CTIT) is the time between clicking on the online advertising and opening the versatile application interestingly after effectively downloading the application structure application store. It is numerically derived from subtracting the initial time application open time from the click time. It is generally measured in seconds.
CPA Fraud
CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.
Click Flooding
Click flood, in simple terms, refers to the practice of generating fake clicks using bots. To achieve click flooding, a fraud publisher generates numerous fake clicks hoping that one of those clicks will be counted as the last click before an app is downloaded by the user.
Click Farms
Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.
Bots
The term ‘bot’ literally translates to a robot. It is an automated software application that can perform tedious and repetitive tasks, over and over, without ever getting tired.
App Stickiness
App stickiness refers to the ability of an app to keep users engaged and retain them over time. It is a measure of how often users return to an app after installation and how long they stay engaged within the app.
Ad Publisher
An ad publisher is an entity, along with a website or app, that displays a single or multiple ads to its audience. In the mobile marketing industry, ad publishers talk over with folks that show advertisements inside mobile apps or on digital websites.