Trove Insights

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As of 2021, global spending on mobile advertising has crossed over

Where apps compete for attention, mastering the art of promotion is indispensable. Amidst the myriad of marketing channels available, email stands out as a timeless and powerful tool for reaching both existing and new users. With its unparalleled ability to deliver personalized, targeted messages, email marketing can be a game-changer

With the unprecedented crisis lurking over us, every brand is making a resolve to adapt and evolve per the world of digitization to connect with existing and new customers. These days, in the comfort of their homes, people are not only spending more time on their phones but are also

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same,

Data Clean Rooms is one of the most talked-about topics in the marketing, analytics, and advertising industries. As Google has given up support for third-party cookies from Chrome and joined Apple(Safari) and Mozilla(Firefox) in their odyssey of a cookieless world, the advertising attribution challenge has elevated. Marketers are facing inaccuracies

Picture this: You want to buy a dishwasher – Where do you turn? An average Joe would start their buying journey with Amazon – the global e-commerce giant. Who could blame you? Throughout these years, Amazon has built a reputation for itself for being the go-to destination for every shopper.

As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but has also paved the way for a new era in