Trove Insights

It is critical for marketers to think that their OTT advertisements efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and video storytelling as both can be used as an awareness

Creating a gaming app can feel overwhelming, but it becomes manageable with the right roadmap. If you’re exploring how to build your own game app, this guide breaks down the full journey from concept to launch. With the gaming industry booming and new creators entering every month, now is the perfect time to build something impactful. This blog simplifies the process so you can move from idea to playable reality with confidence.

In the world of technology, having a mobile in hand is the norm. Mobile devices are more frequently used than desktops or laptops. Smartphones carry a lot of sensitive information, including financial and personal data. Thus, they have become a necessary component of daily life and utilising the app security benefit

Everyone is on their phones nowadays, even life without smartphones cannot be imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we do as the day begins. So marketers need to work on

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. More specifically, how well teams understand analytics mobile app tracking and turn raw numbers into real decisions. Mobile

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market volume of

Mobile game analytics tools are a vital part of any game developer’s toolkit. They help you analyze what players are doing, calculate metrics and KPIs like daily active users or retention rates, and find bugs or other user experience issues. However, merely knowing what’s happening in your game doesn’t tell

With the growth of the mobile app ecosystem, the frauds committed to boosting install numbers are becoming more sophisticated by the day. Mobile app marketers need to be aware of one such growing methodology, the click injection, to protect their ad budget from fraudsters. We have some good news! Apptrove’s