Trove Insights

For app marketers to stay competitive, app store optimization (ASO) is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain

Finally, your app is done and it’s time to launch it into the universe of Google Play and App Store! For every development team, this is truly the most exciting moment that combines hundreds of hours of hard work, but what follows the launch can actually be quite nerve-wracking. The worst

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with Chinese markets in mind, and are now transforming the mobile

Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, marketers need accurate data to inform their decisions so it

Customer retention is the key to sustainable business growth in today’s competitive landscape. Without retaining existing customers, you risk losing revenue, hurting your brand, and missing out on expansion opportunities. Therefore, putting retention marketing at the forefront of your marketing strategy is essential to ensure that your business never runs

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives to the number of times the ad is displayed (impressions).

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why companies end up wasting most of their advertising budget! An

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ than there are people in the USA. With such demand